Key Features of O-Post

Reach out to your customer base at a go with a tool that is highly secure and integrated with the best features to enhance every experience. O-Post offers you a smart way to fulfill all your E-mail Marketing needs.

E-mail message automation
Adding and removing email subscribers
Easy Integration
Dedicated IP Address
Mobile and Desktop responsive templates
Built-in design and spam testing
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When a customer logs in to the O-Post portal page and creates his profile, he gets directed to the Import Contacts page, where he can import his contacts in two ways, either by contacts importing or by copy-pasting contacts.

After adding the contacts, the admin can move them into different categories labeling them with the desired name, helping to differentiate the users based on their subscription status.

Subject lines should be striking to instigate the recipient to open the email. It is the first thing that your subscribers notice. It is your gateway to further communication. So, make it meaningful, personalized, short and have a message that matters to the audience. You have only 3-4 seconds to make an impact that can open an email. You can ask questions or create urgency by stating a deadline for an offer.

Use attractive images, urging a call to action, and animated gifs that pique attention. Try to reduce too many font types, colours, and sizes. Space the text well, creating a well-presented message with content and aesthetics. Depending on the context of your emails, it is excellent to use bold colours.

Designing an attractive email includes minute details for the content and an eye for creativity for effect. But let’s not overdo anything. It is best to make the email template responsive to look good across all devices.

Every brand considers different metrics as per its product or service type. Based on who they are targeting, you have to identify the best indicator of success for your particular campaign based on your unique goal. The most important thing is to analyze a series of consistent metrics. Targeting a single metric is not the right way, leading to a lopsided campaign method. Look at the campaign’s overall objective and identify the key points to improve on every metric required to have a 360-degree impact.

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