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OCONNECT

Worldwide connectivity is today's necessity.

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The Most Advanced KYC Verification Solution.

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Elevate Your Email Game with Our Next-Gen AI-Powered Platform.

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Stay connected, Stay organized, Stay informed.

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Make your links more valuable and easy to remember.

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Frequently Asked Questions

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Here are some of the most requested sources for information.

When a customer logs in to the OPOST portal page and creates his profile, he gets directed to the Import Contacts page, where he can import his contacts in two ways, either by contacts importing or by copy-pasting contacts.

After adding the contacts, the admin can move them into different categories labeling them with the desired name, helping to differentiate the users based on their subscription status.

Subject lines should be striking to instigate the recipient to open the email. It is the first thing that your subscribers notice. It is your gateway to further communication. So, make it meaningful, personalized, short and have a message that matters to the audience. You have only 3-4 seconds to make an impact that can open an email. You can ask questions or create urgency by stating a deadline for an offer.

Use attractive images, urging a call to action, and animated gifs that pique attention. Try to reduce too many font types, colours, and sizes. Space the text well, creating a well-presented message with content and aesthetics. Depending on the context of your emails, it is excellent to use bold colours.

Designing an attractive email includes minute details for the content and an eye for creativity for effect. But let’s not overdo anything. It is best to make the email template responsive to look good across all devices.

Every brand considers different metrics as per its product or service type. Based on who they are targeting, you have to identify the best indicator of success for your particular campaign based on your unique goal. The most important thing is to analyze a series of consistent metrics. Targeting a single metric is not the right way, leading to a lopsided campaign method. Look at the campaign’s overall objective and identify the key points to improve on every metric required to have a 360-degree impact.

The Quality Check or the QA is the most vital aspect of any email campaign. You are sure to have your objective clear, but if the content has not been checked and sent off without a final look, you may not be able to get it back to correct any errors. Remember that the emails are going out in bulk. A single error that you make in the content or context of your mail will be amplified multiple times. Ensure that a check is always done before you press the send button.

There are various ways to do email marketing. You need to identify which will suit your objective better. Some common types of newsletter content that you can send include: thank you emails, announcements, blog posts, company news, industry news, sales pitches, seminars and webinar invitations.

But you need to understand that you cannot just start with a campaign without considering the impacts. It would be best if you planned well such that every email will showcase your business in a positive light.

It does not matter whether it is a long or a short email. What matters is how you present it and the context of the email. But of course, no one reads a long email filled with a whole lot of text. You need to present it well with objectives and good taglines to drive the idea.

By far, the best way to have an excellent open rate is to have a clean list. Do your prospects know, like, and trust you? Are they expecting to hear from you? Are you setting the right expectations when they sign up? After that, it comes down to testing. Have a good subject line and body copy that conveys the objective right.

One of the most popular ways to grow your database organically is by asking people to fill up a form with an email address to get access to read content or visit a website. You would need to know how to pique a visitor’s interest with the right presentation. If the content on offer is good enough, you are sure to get the lead by the visitor’s active participation to fill the form with his contact details.

Everyone sets their spam filters differently, so giving this question a straightforward answer isn’t easy. However, some top tips for avoiding spam include:

  • Don’t include too many exclamation marks – this looks like spam to humans and computers
  • Avoid words like ‘free’ and ‘urgent’ in the subject – intelligent filters might mark this as spam
  • Send your emails sparingly – sending one every day will quickly flag you up as spam

You will know your target audience, what type of demographics they belong to, and whether or not reaching out by digital media will be effective. But needless to say, this is a digital age, and everyone has a digital presence. Hence email marketing does fit almost all product types.

Various tools enhance the tracking and allow you to have a close tab of how the campaign impacts your sales or traffic. Email marketing has the advantage of using various tools to measure the campaign’s effectiveness easily. Multiple tools allow you to keep track of every response you have had.